75%
VC-Backed Ventures Fail to Return the Capital Invested
90%
Startups Fail Within 5 Years
70%
Startups Make the Mistake of Premature Scaling
Nail Your Next Product Launch
Our AME Sales framework is designed specifically for disruptive products. Achieve market scale in less time while avoiding premature scaling and the Innovation Death Spiral.
Meet My Coach
THE PROBLEM
Traditional sales models are designed for selling products at scale (not navigating the path to market scale) and actually delay (or often prevent) achieving market scale.
THE SOLUTION
The AME Sales Framework – A sales framework designed specifically to efficiently (less time and capital) discover the repeatable sales process (RSP) required by a professional sales team to operate at market scale
The ViaVerus Difference
Agile Market Entry (AME) is a sales framework designed specifically to meet the unique challenges of bringing a disruptive product to market… from product launch to market scale. The end result delivers the proven repeatable sales process (RSP) required by your professional sales team to scale revenue.
Key Benefits
- Avoid Premature Scaling (or overspending and underperforming)
- Shorten the path from product launch to market scale (where traditional sales frameworks lengthen the time from launch to scale)
- Increase enterprise valuation
- Get struggling or failing product launch back on track to success
”
Chris’ knowledge fills a major industry gap that currently doesn’t have a lot to say about how to go from product development to early customer acquisition, what signals to look for in the noise, and how to know if you’re on the right track or not with small sample sets. I’m excited to have him on our team!
Ana Jamborcic, CEO, SocialRoots
”
The issue Chris has identified, which I think is quite profound, is that a new product rarely has a tested, working sales process. Chris has developed a process to make that process of "inventing the sales process" more efficient and effective. - William Walker, PhD, Serial Entrepreneur and Mattson Family Director of Entrepreneurship at Duke
William Walker, PhD, Serial Entrepreneur and Mattson Family Director of Entrepreneurship at Duke
Services
THIS LEADS US TO THE BIG QUESTION:
HOW CAN WE BETTER CAPTURE THE MARKET VALUE OF INNOVATION?
THIS IS THE VIAVERUS DIFFERENCE
ViaVerus is poised to help capture this value.
AME is our sales framework designed to step-by-step move disruptive tech from product launch through the introduction stage of the product life cycle to the proven RSP (repeatable sales process) required by EVERY professional sales organization to scale sales
PRIMARY BENEFITS OF AME:
- Accelerate the path from product launch to market scale… and high revenue growth
- Avoid unnecessary sales and marketing burn… or premature scaling
- Optimize enterprise value… by combining a measured burn with accelerated revenue
- Prevents the Innovation Death Spiral, that often happens with a sales team executing the product launch plan without a proven RSP (repeatable sales process)
Primary Market Research/Customer Discovery & Pre-selling (the product launch)
Launch Planning & Go-to-Market Strategy
Sales Execution To Scale
Relaunch Underperforming Product Launches
Mentoring and Coaching For Best Practices
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